From Strategy to Growth Architecture: A Search for Better Systems

Since my first job as an Assistant Brand Manager at Procter & Gamble, I’ve been drawn to the invisible structures that shape how people and organizations behave and the hidden systems behind decisions, results, and growth. Over the years, I’ve challenged assumptions, rejected one-size-fits-all models, and pursued not just what works, but what fits.

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Because growth isn’t always about more. Sometimes it’s about being better. Or freer. Or simpler.

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And that’s the real challenge: most business systems are built for someone else’s ambition, not yours.

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Why I Built Growth Architecture

 

Traditional business thinking separates planning from doing. Strategy first. Execution second.

But growth doesn’t happen in sequence; it happens in real time, and only when your system supports it.

 

Growth Architecture is the discipline I developed to help owners build business systems that actually match their ambitions, whatever those ambitions are. Whether you want to grow revenue, reduce your involvement, explore new ventures, or reclaim your time, what matters is that your business can support it without burning out, breaking down, or drifting off course.

 

This is not about setting a goal and grinding it out. It’s about designing a system where success is inevitable because it’s structurally supported.

 

The Throughline

 

My career spans marketing, brand strategy, organizational transformation, leadership development, and revenue growth. The roles changed, but the pattern remained: Everywhere I went, I found the same problem: Organizations don’t fail because of bad ideas. They fail because the system can’t support the ambition.

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Key Roles & Achievements

 

• Director of Education, NeuroLeadership Institute

  Led strategic content development that drove 20% business growth through structural alignment and optimized execution.

• Founder, The Human Spark LLC

  Created behavior-based programs that helped companies transform culture and improve engagement across large teams.

• Director of Strategic Planning, Saatchi & Saatchi

  Built strategic frameworks for global brands navigating complexity and growth.

• Brand & Innovation Roles at Procter & Gamble and The Coca-Cola Company

  Drove consumer-led positioning and launched growth initiatives across multiple markets.

 

Let’s Work Together

 

If your ambition has outgrown your current system, you’re not alone, and you’re not broken.

You’re ready to build. Whether you’re designing for scale, stability, or freedom, Growth Architecture helps you create the structure your ambition deserves.